Phulkari: phulkari and bagh embroidery house website theme

Who Phulkari is for

Phulkari suits a phulkari and bagh embroidery house and other fashion & accessories businesses that want to sell online with a bag and checkout. It shows two large photos per row, which suits fewer, higher-value products.

The demo is a made-up business, Saanjh Phulkari, whose homepage opens with “A garden, stitched from the back”. Its menu reads Dupattas, Suits, Gifts and home, Lookbook, Our story, Journal, with collections such as Dupattas and baghs, Suits and shawls, Gifts and home.

Sample products in the demo

Wari da bagh shawl · Khaddar · full-surface silk floss ₹38,500
Chope wedding dupatta · Red khaddar · double-sided stitch ₹24,000
Mustard phulkari dupatta · Hand-spun cotton · scattered motifs ₹6,800
Georgette phulkari dupatta · Light georgette · border and buti ₹4,200
Phulkari suit set · Unstitched · cotton · embroidered yoke ₹7,900
Phulkari yoke kurta · Stitched cotton kurta · S to XXL ₹3,600

Design

Photo hero
Minimal cards that let photos lead
Two large photos per row: suits fewer, higher-value products
Logo centred over the menu
Light design
Softly rounded corners
Sentence-case menus and labels
Kurale headings with Mukta text

Background
#F6EFE4Cards
#FCF8F1Text
#2A1612Soft text
#6B5249Lines
#E4D6C3Accent
#A62B1COn accent
#FFF5EAHighlight
#9A6A10Band
#3A1410On band
#F7E8D3

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Phulkari

Is the Phulkari theme free?

Phulkari comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Phulkari for my phulkari and bagh embroidery house?

Yes. Phulkari was designed for a phulkari and bagh embroidery house (fashion & accessories). Your own name, logo, photos, products and prices replace the demo's, and the menu (Dupattas, Suits, Gifts and home, Lookbook…) can be renamed.

How do customers order or pay in Phulkari?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Phulkari?

Yes. Phulkari uses Kurale for headings and Mukta for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Phulkari work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Phulkari to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.