Linen: menswear store website theme

Who Linen is for

Linen suits a menswear store and other fashion & accessories businesses that want to sell online with a bag and checkout. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Mylai Linen Co., whose homepage opens with “Linen cut for Chennai’s heat, not for a catalogue”. Its menu reads New in, Shirts, Trousers, Kurtas, Our story, Contact, with collections such as Linen shirts, Trousers and co-ords, Kurtas and jackets.

Sample products in the demo

White linen shirt, band collar · Pure linen · 60 lea · regular fit ₹2,890
Sage linen shirt · Pure linen · patch pocket ₹2,790
Ecru wide-leg trousers · Linen-cotton · pleated front ₹3,290
Teal linen co-ord set · Shirt and trouser · garment dyed ₹5,490
White mulmul kurta · Mulmul cotton · side pockets ₹1,890
Grey Nehru jacket · Linen-wool blend · horn buttons ₹3,990

Design

Split hero: the photo beside the headline
Classic product cards
Three per row on computers, two on phones: suits any catalogue size
Logo on the left with the menu beside it
Light design
Softly rounded corners
Spaced capitals for menus and labels
Newsreader headings with Hanken Grotesk text

Background
#F4F0E8Cards
#FBF9F4Text
#1C2430Soft text
#5B6370Lines
#E1DACCAccent
#26405COn accent
#F7F3EAHighlight
#9A7B4FBand
#1C2430On band
#EFE9DD

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Linen

Is the Linen theme free?

Linen comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Linen for my menswear store?

Yes. Linen was designed for a menswear store (fashion & accessories). Your own name, logo, photos, products and prices replace the demo's, and the menu (New in, Shirts, Trousers, Kurtas…) can be renamed.

How do customers order or pay in Linen?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Linen?

Yes. Linen uses Newsreader for headings and Hanken Grotesk for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Linen work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Linen to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.