Shawl: shawl house website theme

Who Shawl is for

Shawl suits a shawl house and other fashion & accessories businesses that want to sell online with a bag and checkout. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Tilla Shawl Kothi, whose homepage opens with “Warmth, woven slowly”. Its menu reads Pashmina, Wool shawls, Stoles & lohis, Our story, Journal, Visit us, with collections such as Pashmina, Wool shawls, Stoles and lohis.

Sample products in the demo

Plain pashmina shawl, natural · Hand-spun · hand-woven · 200 × 100 cm ₹18,500
Sozni pashmina shawl · Needle embroidery on the border · 9 months ₹46,000
Kani-weave pashmina stole · Woven pattern · 200 × 70 cm ₹32,000
Reversible pashmina, charcoal · Double-faced · 200 × 100 cm ₹22,500
Fine wool shawl, bottle green · Merino blend · machine-woven ₹3,400
Aari-embroidered wool shawl · Chain-stitch paisleys · 200 × 100 cm ₹6,800

Design

Photo hero
Classic product cards
Three per row on computers, two on phones: suits any catalogue size
Logo on the left with the menu beside it
Light design
Crisp square corners
Spaced capitals for menus and labels
Brygada 1918 headings with Lato text

Background
#F2EEE6Cards
#FAF7F1Text
#241C18Soft text
#62574ELines
#DDD4C6Accent
#7A2E2AOn accent
#FFF5ECHighlight
#9A6B2CBand
#2A211DOn band
#F1E6D6

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Shawl

Is the Shawl theme free?

Shawl comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Shawl for my shawl house?

Yes. Shawl was designed for a shawl house (fashion & accessories). Your own name, logo, photos, products and prices replace the demo's, and the menu (Pashmina, Wool shawls, Stoles & lohis, Our story…) can be renamed.

How do customers order or pay in Shawl?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Shawl?

Yes. Shawl uses Brygada 1918 for headings and Lato for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Shawl work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Shawl to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.