Indigo: block print workshop website theme

Who Indigo is for

Indigo suits a block print workshop and other fashion & accessories businesses that want to sell online with a bag and checkout. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Neelgar Chhapai, whose homepage opens with “Printed by hand, dyed in indigo”. Its menu reads Dabu indigo, Bedding, Fabric by metre, Our workshop, Journal, Contact, with collections such as Dabu indigo, Bedding and home, Fabric by the metre.

Sample products in the demo

Dabu indigo kurta fabric · 2.5 m · cotton mulmul · mud-resist ₹1,650
Indigo dabu saree · Chanderi-style cotton · 6.2 m ₹4,800
Double-dyed dupatta · Cotton · 2.4 m · two indigo dips ₹1,350
Indigo and rust stole · Cotton slub · 2 m · fringed ₹990
Sanganeri buti bedsheet · King · 274 × 274 cm · two pillow covers ₹3,600
Bagru dabu quilt · Jaipuri razai · cotton filling · double ₹5,400

Design

Photo hero
Product names over the photo
Three per row on computers, two on phones: suits any catalogue size
Logo on the left with the menu beside it
Dark design that makes photos glow
Softly rounded corners
Spaced capitals for menus and labels
Abhaya Libre headings with Public Sans text

Background
#0C0E17Cards
#151827Text
#ECE8DFSoft text
#A8A6B4Lines
#272B40Accent
#D99A3FOn accent
#14100AHighlight
#C9A45CBand
#16224AOn band
#EDE7DA

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Indigo

Is the Indigo theme free?

Indigo comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Indigo for my block print workshop?

Yes. Indigo was designed for a block print workshop (fashion & accessories). Your own name, logo, photos, products and prices replace the demo's, and the menu (Dabu indigo, Bedding, Fabric by metre, Our workshop…) can be renamed.

How do customers order or pay in Indigo?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Indigo?

Yes. Indigo uses Abhaya Libre for headings and Public Sans for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Indigo work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Indigo to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.