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Fashion & accessories · Online shop

Chrono: watch shop website theme

Chrono is a dark UpMinutes theme for a watch shop, with a bag and checkout that take UPI, cards and cash on delivery. GST invoices, shipping and WhatsApp order updates are built in, and the live demo shows it as Sohrab & Sons.

Included on Growth and Pro · 14 days free · No card needed

Who Chrono is for

Chrono suits a watch shop and other fashion & accessories businesses that want to sell online with a bag and checkout. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Sohrab & Sons, whose homepage opens with “Watches we can open, service and keep running”. Its menu reads Men, Women, Vintage, Repairs, Our story, Visit us, with collections such as Men, Women, Vintage and restored.

Sample products in the demo

  • Steel automatic, blue dial · 39 mm · sunray dial · 100 m ₹18,500
  • Slim dress watch, white dial · 38 mm · quartz · black calf strap ₹7,900
  • Champagne mesh watch · 32 mm · quartz · rose-gold mesh ₹6,450
  • Gold-tone bracelet watch · 28 mm · quartz · seven-link ₹5,800
  • Restored 1970s day-date · 36 mm · automatic · new leather ₹14,200
  • Victorian-style pocket watch · Hand-wound · hunter case · chain ₹9,600

Design

  • Full-screen photo hero
  • Boxed product cards on a soft panel
  • Three per row on computers, two on phones: suits any catalogue size
  • Logo on the left with the menu beside it
  • Dark design that makes photos glow
  • Crisp square corners
  • Spaced capitals for menus and labels
  • Tenor Sans headings with Lato text
Background
#0E1114
Cards
#171B20
Text
#ECE6DA
Soft text
#A69E91
Lines
#2A3037
Accent
#C8A464
On accent
#14110B
Highlight
#C8A464
Band
#E8E1D3
On band
#15181C

Everything every theme includes

Checkout and payments

  • UPI, cards and net banking through your own Razorpay
  • Cash on delivery, with a limit if you want one
  • Coupons, buy X get Y, spend-more-save-more and free gifts
  • Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

  • A bag that slides out after “Add”, with progress to free delivery
  • Quick view from product cards
  • “Email me when it’s back” on sold-out items
  • Newsletter box and popup, with a welcome coupon

Show your products

  • Up to three options per product (size, colour…) with a photo each
  • Colour swatches and size buttons, sold-out choices crossed out
  • Size guides beside the options
  • Swipeable phone gallery and a second photo on hover

Help shoppers find things

  • Search results as they type
  • Filters by price, size, colour, rating and stock, with sorting
  • Collections, breadcrumbs and a phone tab bar

Shopper accounts

  • Sign-in with an email code, no password to forget
  • Order history with Buy again, and invoices to download
  • Wishlist that works before signing in
  • Live order tracking and returns from the order page

Speed, search and trust

  • Built to load fast on phones: no page builders, no plugins
  • Redirects from your old website’s addresses keep your Google rankings
  • SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
  • Text colours checked for readability (WCAG AA)

Questions about Chrono

Is the Chrono theme free?

Chrono comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Chrono for my watch shop?

Yes. Chrono was designed for a watch shop (fashion & accessories). Your own name, logo, photos, products and prices replace the demo's, and the menu (Men, Women, Vintage, Repairs…) can be renamed.

How do customers order or pay in Chrono?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Chrono?

Yes. Chrono uses Tenor Sans for headings and Lato for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Chrono work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Chrono to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.

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Start your watch shop with Chrono.

Free for 14 days. No card needed. Switch themes any time.