Core: reformer pilates studio website theme

Who Core is for

Core suits a reformer pilates studio and other health & fitness businesses that want customers to book appointments or services online. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Lakeer Reformer Studio, whose homepage opens with “Slow springs. Strong lines”. Its menu reads Reformer, Privates, Mat and mums, Our story, Journal, Visit us, with collections such as Reformer classes, Private sessions, Mat, prenatal and postnatal.

Sample services in the demo

Reformer foundations · Group · 50 min · 8 reformers · beginners ₹1,800
Reformer flow · Group · 50 min · after 8 classes ₹1,800
Jumpboard reformer · Group · 45 min · springs and jumpboard ₹1,900
Reformer 10-class pack · 10 group classes · valid 10 weeks ₹15,500
Private reformer session · 1:1 · 55 min · any level ₹4,500
Duet session · 2 people · 55 min · one instructor ₹6,400

Design

Photo hero
Product names over the photo
Three per row on computers, two on phones: suits any catalogue size
Logo on the left with the menu beside it
Light design
Softly rounded corners
Spaced capitals for menus and labels
Josefin Sans headings with Hanken Grotesk text

Background
#F3EEE8Cards
#FBF8F4Text
#1E1917Soft text
#665B53Lines
#E1D8CEAccent
#8E3B28On accent
#FFF6EFHighlight
#8F6236Band
#2A1D1EOn band
#F2E7DE

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Core

Is the Core theme free?

Core comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Core for my reformer pilates studio?

Yes. Core was designed for a reformer pilates studio (health & fitness). Your own name, logo, photos, products and prices replace the demo's, and the menu (Reformer, Privates, Mat and mums, Our story…) can be renamed.

How do customers order or pay in Core?

Appointments and services booked online, one at a time. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Core?

Yes. Core uses Josefin Sans for headings and Hanken Grotesk for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Core work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Core to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.