Swell: surf school and surf stay website theme

Who Swell is for

Swell suits a surf school and surf stay and other health & fitness businesses that want customers to book appointments or services online. It shows two large photos per row, which suits fewer, higher-value products.

The demo is a made-up business, Nandini Point Surf, whose homepage opens with “Learn the sea, one wave at a time”. Its menu reads Lessons, Coaching, Kids’ camps, Surf stays, Our story, Visit us, with collections such as Lessons, Coaching and camps, Stays and rentals.

Sample services in the demo

Beginner group lesson · 2 hours · four students per coach ₹2,200
Private lesson · 90 minutes · one coach, one student ₹4,200
Three-day beginner course · 3 mornings · about 6 hours in the water ₹6,000
Stand-up paddle lesson · 90 minutes · on the Shambhavi river ₹1,800
Intermediate coaching week · 5 mornings · green waves and turns ₹11,500
Video coaching session · Filmed surf · review on the deck ₹3,200

Design

Photo hero
Boxed product cards on a soft panel
Two large photos per row: suits fewer, higher-value products
Logo on the left with the menu beside it
Light design
Rounded corners
Sentence-case menus and labels
Bowlby One headings with Commissioner text

Background
#F3F0E8Cards
#FBF9F4Text
#0F232BSoft text
#4D5E63Lines
#DDD7C9Accent
#0D5C6COn accent
#F3FBFAHighlight
#A85A1ABand
#0A2832On band
#E9F2EF

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Swell

Is the Swell theme free?

Swell comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Swell for my surf school and surf stay?

Yes. Swell was designed for a surf school and surf stay (health & fitness). Your own name, logo, photos, products and prices replace the demo's, and the menu (Lessons, Coaching, Kids’ camps, Surf stays…) can be renamed.

How do customers order or pay in Swell?

Appointments and services booked online, one at a time. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Swell?

Yes. Swell uses Bowlby One for headings and Commissioner for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Swell work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Swell to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.