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Marketing & growth

Festive-season sales, selling on WhatsApp and Instagram, and SEO that gets a new online store found on Google.

Marketing & growth guides

20 guides

Planning a festive-season sale: offers, stock and deadlines

How to plan a Diwali, Pongal or Onam sale for your online store: the right offers, stock ordered early, courier cut-offs and clear customer messages.

6 October 2026 · 7 min read

Marketing & growth

Indian festival sales calendar 2027: a month-by-month plan

A month-by-month calendar of Indian festivals and sale seasons for 2027, with what to sell, when to start promoting and regional festivals not to miss.

29 September 2026 · 6 min read

Marketing & growth

Selling in the wedding season: gifts, outfits and return gifts

Wedding season business ideas for Indian sellers: gift hampers, outfits, return gifts, bulk orders, gift cards, delivery deadlines and planning your stock.

23 September 2026 · 6 min read

Marketing & growth

Facebook and Instagram ads on a small budget: a starter guide

Running Facebook and Instagram ads on a small budget: picking one product, simple audiences, creatives from your phone, the Meta Pixel and reading results.

16 September 2026 · 6 min read

Marketing & growth

End-of-season and clearance sales without hurting your brand

How to clear old stock with an end-of-season sale without training customers to wait for discounts: timing, offer types, bundles and the right messaging.

9 September 2026 · 6 min read

Marketing & growth

SEO for a new online store: what matters in the first 90 days

A practical first-90-days SEO plan for a new Indian online store, covering Google Search Console, product pages, local search and showing up in AI answers.

7 September 2026 · 7 min read

Marketing & growth

Coupons and offers that work: BOGO, free gifts and bundles

Discount ideas for small online stores: percentage coupons, buy one get one, free gifts, bundles and free delivery, and how to pick without losing margin.

2 September 2026 · 6 min read

Marketing & growth

Starting a loyalty points programme for your small store

How to design a simple loyalty programme for a small online store: points per ₹100, welcome points, redemption rules, costs and telling customers about it.

1 September 2026 · 6 min read

Marketing & growth

Selling on WhatsApp and Instagram without losing orders

How to sell on WhatsApp and Instagram without missed messages, lost orders or payment mix-ups, by pairing your chats with a simple online store.

31 August 2026 · 6 min read

Marketing & growth

WhatsApp broadcasts and Channels: marketing without spamming

How to use WhatsApp broadcast lists, Channels and status for marketing your store: consent, frequency, message ideas and linking customers to products.

26 August 2026 · 6 min read

Marketing & growth

Google Shopping free listings: show your products on Google free

How to get your products into Google Shopping free listings: Merchant Center setup, the product feed, photos and prices, common disapprovals and the fixes.

25 August 2026 · 6 min read

Marketing & growth

Abandoned carts: why shoppers leave and how to win them back

Abandoned cart recovery: why shoppers leave, from surprise delivery fees to COD doubts, and the checkout fixes and reminders that win them back.

19 August 2026 · 6 min read

Marketing & growth

Turning first-time buyers into repeat customers

Customer retention strategies to bring first-time buyers back: thank-you notes, packaging inserts, back-in-stock alerts, loyalty points and timely offers.

19 August 2026 · 6 min read

Marketing & growth

Instagram Reels that sell: ideas, hooks and a weekly plan

Instagram Reels ideas for product sellers in India: hooks, behind-the-scenes, packing videos, try-ons, captions in your language and links to your store.

29 July 2026 · 6 min read

Marketing & growth

Reading your store analytics: visitors, funnel and sources

A beginner's guide to store analytics: visitors, product views, add-to-cart, checkout and sales, where your shoppers come from, and what to fix first.

13 July 2026 · 6 min read

Marketing & growth

Getting more product reviews (and handling bad ones well)

How to get genuine customer reviews: ask at the right time, make replying easy, answer negative reviews well and show review stars in Google results.

9 July 2026 · 6 min read

Marketing & growth

Working with micro-influencers in India: find, brief and pay

How small Indian brands can work with micro-influencers: finding creators, barter vs paid deals, briefs, disclosure rules and tracking sales with coupons.

7 July 2026 · 6 min read

Marketing & growth

Building a D2C brand in India from a small shop

How to build a D2C brand in India from a small shop: a clear niche, a name and story, packaging, your own website, content and repeat customers.

6 July 2026 · 6 min read

Marketing & growth

Email newsletters for small online stores: what to send and when

Email still sells. How a small Indian store can grow a subscriber list, what to send each month, subject lines that get opened and how to measure results.

29 June 2026 · 6 min read

Marketing & growth

Google Business Profile for shops: get found in "near me" search

Google Business Profile setup for shops: categories, photos, opening hours, reviews, posts and a link to your online store, so nearby shoppers find you.

11 June 2026 · 6 min read

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