Wick: candle and home fragrance studio website theme

Who Wick is for

Wick suits a candle and home fragrance studio and other home & living businesses that want to sell online with a bag and checkout. It shows two large photos per row, which suits fewer, higher-value products.

The demo is a made-up business, Divo Candle Studio, whose homepage opens with “Light something slow”. Its menu reads Candles, Diffusers, Gifts, Workshops, Our story, Visit us, with collections such as Candles, Diffusers and incense, Gifts and workshops.

Sample products in the demo

Monsoon vetiver soy candle · 200 g · amber glass · 45-hour burn ₹1,250
Cashew blossom soy candle · 200 g · amber glass · 45-hour burn ₹1,250
Beeswax pillar candle · 7 × 10 cm · pure beeswax · unscented ₹950
Hand-dipped beeswax tapers · Pair · 25 cm · natural honey colour ₹650
Assagao forest reed diffuser · 120 ml · rattan reeds · 10–12 weeks ₹1,450
Hand-rolled incense sticks · Box of 30 · sandalwood and frankincense ₹380

Design

Photo hero
Classic product cards
Two large photos per row: suits fewer, higher-value products
Logo centred over the menu
Dark design that makes photos glow
Softly rounded corners
Spaced capitals for menus and labels
Imbue headings with Figtree text

Background
#100C09Cards
#1A1511Text
#F3E9DCSoft text
#B4A391Lines
#342A21Accent
#D99B4EOn accent
#1A1006Highlight
#E2B873Band
#2B1A0DOn band
#F6E7D1

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Wick

Is the Wick theme free?

Wick comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Wick for my candle and home fragrance studio?

Yes. Wick was designed for a candle and home fragrance studio (home & living). Your own name, logo, photos, products and prices replace the demo's, and the menu (Candles, Diffusers, Gifts, Workshops…) can be renamed.

How do customers order or pay in Wick?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Wick?

Yes. Wick uses Imbue for headings and Figtree for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Wick work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Wick to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.