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Industrial & B2B · Catalogue and quotes

Anvil: steel fabrication company website theme

Anvil is a dark UpMinutes theme for a steel fabrication company, with a catalogue that sends enquiries with the chosen options to WhatsApp. GST invoices, shipping and WhatsApp order updates are built in, and the live demo shows it as Ukku Structures.

Included on Growth and Pro · 14 days free · No card needed

Who Anvil is for

Anvil suits a steel fabrication company and other industrial & b2b businesses that want a catalogue that turns into enquiries on WhatsApp. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Ukku Structures, whose homepage opens with “Sheds, frames and platforms, made and erected by one team”. Its menu reads Structures, Fabrication, Projects, About, Journal, Contact, with collections such as Steel buildings, Structural steel, Fabrication.

Sample products in the demo

  • Pre-engineered building · Portal frames · spans to 60 m
  • Roofing and cladding · Colour-coated sheet · purlins · skylights
  • Fabricated beams and columns · Built-up and rolled sections
  • Platforms and staircases · Conveyor galleries · walkways · ladders
  • CNC plasma cutting · Plates to 100 mm · to drawing
  • Heavy fabrication · Tanks, ducts, flanges and chutes

Design

  • Full-screen photo hero
  • Classic product cards
  • Three per row on computers, two on phones: suits any catalogue size
  • Logo on the left with the menu beside it
  • Dark design that makes photos glow
  • Crisp square corners
  • Spaced capitals for menus and labels
  • Big Shoulders Display headings with Barlow text
Background
#141618
Cards
#1D2023
Text
#ECEDEE
Soft text
#A3A9AF
Lines
#2E3236
Accent
#E8622A
On accent
#111111
Highlight
#E8A23A
Band
#23272B
On band
#F2F2F0

Everything every theme includes

Checkout and payments

  • UPI, cards and net banking through your own Razorpay
  • Cash on delivery, with a limit if you want one
  • Coupons, buy X get Y, spend-more-save-more and free gifts
  • Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

  • A bag that slides out after “Add”, with progress to free delivery
  • Quick view from product cards
  • “Email me when it’s back” on sold-out items
  • Newsletter box and popup, with a welcome coupon

Show your products

  • Up to three options per product (size, colour…) with a photo each
  • Colour swatches and size buttons, sold-out choices crossed out
  • Size guides beside the options
  • Swipeable phone gallery and a second photo on hover

Help shoppers find things

  • Search results as they type
  • Filters by price, size, colour, rating and stock, with sorting
  • Collections, breadcrumbs and a phone tab bar

Shopper accounts

  • Sign-in with an email code, no password to forget
  • Order history with Buy again, and invoices to download
  • Wishlist that works before signing in
  • Live order tracking and returns from the order page

Speed, search and trust

  • Built to load fast on phones: no page builders, no plugins
  • Redirects from your old website’s addresses keep your Google rankings
  • SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
  • Text colours checked for readability (WCAG AA)

Questions about Anvil

Is the Anvil theme free?

Anvil comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Anvil for my steel fabrication company?

Yes. Anvil was designed for a steel fabrication company (industrial & b2b). Your own name, logo, photos, products and prices replace the demo's, and the menu (Structures, Fabrication, Projects, About…) can be renamed.

How do customers order or pay in Anvil?

A catalogue that sends enquiries with the chosen options to WhatsApp. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Anvil?

Yes. Anvil uses Big Shoulders Display for headings and Barlow for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Anvil work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Anvil to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.

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Start your steel fabrication company with Anvil.

Free for 14 days. No card needed. Switch themes any time.