What makes a korvai saree
Why the border and body are woven separately, and how to spot the joint.
How to care for a silk saree
Fold it differently each time, keep it away from naphthalene, and let it breathe twice a year.
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Notes from Kovai Threads
Guides, care tips and stories from behind the counter.
Choosing a muhurtham saree
Colour, weight and zari: what to decide first, and what can wait.
Kanchipuram silk or Coimbatore soft silk: which one suits you
Weight, drape, zari and price compared, so you know which silk to ask for before you visit.
How to send blouse measurements from home
Seven measurements, one well-fitting blouse and a few photos are all our tailors need to stitch yours.
What to wear from Pongal to Karthigai Deepam
A season-by-season guide to the sarees our customers reach for at each festival in Tamil Nadu.
Before the loom: how a silk warp is prepared
The two weeks of work that happen before the weaver throws the first shuttle, explained step by step.
A day trip to the weaving towns near Coimbatore
Somanur, Avinashi and Perur: where Kovai cotton is woven and what to see in a single day.
Where the money goes in a ₹15,600 silk saree
Silk, zari, dyeing, weaving days and our margin: an honest breakdown of one bestseller.
Your first video call with our stylist: what to expect
How the free 20-minute call works, what to keep ready and how to see true colour on a phone screen.
New weaves, every Friday.
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