Lens: optician website theme

Who Lens is for

Lens suits an optician and other fashion & accessories businesses that want to sell online with a bag and checkout. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Nazar & Co. Opticians, whose homepage opens with “A proper eye test first, then frames that suit your face”. Its menu reads Spectacles, Sunglasses, Kids, Eye tests, About, Visit us, with collections such as Spectacles, Sunglasses, Kids.

Sample products in the demo

Gold round metal frame · Titanium · adjustable nose pads ₹3,450
Tortoise acetate frame · Italian acetate · spring hinges ₹2,890
Hexagonal sunglasses · Metal · polarised grey lenses ₹2,490
Black rectangle sunglasses · Acetate · UV400 · Rx available ₹2,190
Kids’ flexible frame, blue · TR90 · 4–9 years · bendable ₹1,490
Kids’ round frame, lilac · TR90 · 2–6 years · head strap ₹1,390

Design

Split hero: the photo beside the headline
Minimal cards that let photos lead
Three per row on computers, two on phones: suits any catalogue size
Logo on the left with the menu beside it
Light design
Softly rounded corners
Sentence-case menus and labels
Sora headings with IBM Plex Sans text

Background
#F2F5F7Cards
#FFFFFFText
#0F1E2BSoft text
#4D5D6BLines
#DAE2E8Accent
#0E666COn accent
#FFFFFFHighlight
#B8592ABand
#0F2A3AOn band
#EAF2F5

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Lens

Is the Lens theme free?

Lens comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Lens for my optician?

Yes. Lens was designed for an optician (fashion & accessories). Your own name, logo, photos, products and prices replace the demo's, and the menu (Spectacles, Sunglasses, Kids, Eye tests…) can be renamed.

How do customers order or pay in Lens?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Lens?

Yes. Lens uses Sora for headings and IBM Plex Sans for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Lens work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Lens to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.