Rouge: colour cosmetics brand website theme

Who Rouge is for

Rouge suits a colour cosmetics brand and other beauty & wellness businesses that want to sell online with a bag and checkout. It shows two large photos per row, which suits fewer, higher-value products.

The demo is a made-up business, Lalima Cosmetics, whose homepage opens with “Reds, browns and roses, swatched on 12 Indian skin tones”. Its menu reads Lips, Eyes, Face, Shade finder, About, Journal, with collections such as Lips, Eyes, Face.

Sample products in the demo

Matte liquid lipstick · Transfer-resistant · 14 shades ₹549
Satin bullet lipstick · Creamy · 18 shades ₹499
Smudge-proof kajal · Jet black · 0.35 g ₹249
Sixteen-shade eye palette · Mattes and shimmers ₹1,199
Cream blush stick · Lips and cheeks · 6 shades ₹499
Lightweight skin tint · SPF 20 · 16 shades ₹699

Design

Magazine-style editorial hero
Product names over the photo
Two large photos per row: suits fewer, higher-value products
Logo centred over the menu
Dark design that makes photos glow
Softly rounded corners
Spaced capitals for menus and labels
Abril Fatface headings with Manrope text

Background
#170F12Cards
#221719Text
#F5E9E4Soft text
#BFA8A6Lines
#3A2A2EAccent
#E0455AOn accent
#170F12Highlight
#E8A39ABand
#F5E9E4On band
#170F12

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Rouge

Is the Rouge theme free?

Rouge comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Rouge for my colour cosmetics brand?

Yes. Rouge was designed for a colour cosmetics brand (beauty & wellness). Your own name, logo, photos, products and prices replace the demo's, and the menu (Lips, Eyes, Face, Shade finder…) can be renamed.

How do customers order or pay in Rouge?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Rouge?

Yes. Rouge uses Abril Fatface for headings and Manrope for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Rouge work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Rouge to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.