Rouge theme · Colour cosmetics · demo storeUse this theme All 150 themes

Free shipping above ₹999 · Shade swatched on Indian skin tones, deep to fair

Bag, items: 0

Made for Indian skin · Mumbai

Reds, browns and roses, swatched on 12 Indian skin tones.

Lipsticks, kajal and cheek colour formulated in Mumbai for warm, olive and deep skin, with every shade shown on real arms before you buy.

Shop lips Find your shade
LipsMatte and satin lipsticksEyesKajal and palettesFaceBlush sticks and skin tints

Shop

The edit

Six things most of our customers come back for.

All products

Our studio

We started because no red looked right on us.

Cousins Zoya and Tanvi began testing lipsticks on 10 friends in a Bandra flat in 2020. Today our chemist, Farida, develops every shade in a small lab in Andheri, and each is swatched on 12 skin tones before launch.

12
skin tones on every swatch
48
shades across the range
3
lipstick finishes
Read our story
01

Find

Use the shade finder or send a selfie.

02

Order

Delivered in 2–5 days across India.

03

Exchange

Wrong shade? Swap it within 15 days.

Not sure about your shade?

Send a selfie in daylight on WhatsApp and our team will suggest three lip shades and your skin tint match within a day.

Find out more

Reviews

What customers say

Sample reviews, written for this demo. Real customer reviews replace them on your store.

First nude lipstick that does not make me look ashy. Seeing it on someone with my skin tone helped.
Priyanka S. · Thane
The kajal survived a full day at work in July. That never happens.
Nazia K. · Andheri
I exchanged my skin tint for a darker shade and it arrived in three days. No fuss.
Deepika R. · Hyderabad

Questions

Before you order

Answers to what customers ask us most. More on the questions page.

How do I find my shade?

Use our shade finder, or send a daylight selfie on WhatsApp. We reply with three suggestions within a day.

Can I exchange a wrong shade?

Yes. Exchange any shade within 15 days, even if swatched once. We arrange the pickup.

Are your products cruelty free?

Yes. Neither our products nor ingredients are tested on animals.

Is the kajal safe for the waterline?

It is ophthalmologist tested for waterline use. Stop using it if your eyes become irritated.

Journal

From Lalima Cosmetics

All posts

11 August 2026 · 2 min read

How we test a new shade

Twelve skin tones, three lighting conditions and a lot of rejected reds.

New shades, first to our list.

Launch dates and early access, twice a month.