Our studio
We started because no red looked right on us.
- 12
- skin tones on every swatch
- 48
- shades across the range
- 3
- lipstick finishes
Who we are
Reds, browns and roses, swatched on 12 Indian skin tones.
Cousins Zoya and Tanvi began testing lipsticks on 10 friends in a Bandra flat in 2020. Today our chemist, Farida, develops every shade in a small lab in Andheri, and each is swatched on 12 skin tones before launch.
Lipsticks, kajal and cheek colour formulated in Mumbai for warm, olive and deep skin, with every shade shown on real arms before you buy. Send a selfie in daylight on WhatsApp and our team will suggest three lip shades and your skin tint match within a day.
— The Lalima Cosmetics team, Mumbai
What we stand for
Three things we will not change
Shown on real skin
Every shade is photographed on 12 Indian skin tones in daylight, without filters.
Fewer, better shades
We would rather launch six shades that work on deep skin than 30 that only work on fair.
Kind to test
Swatched on real skin, never tested on animals, with ingredients listed in full.
Not sure about your shade?
Send a selfie in daylight on WhatsApp and our team will suggest three lip shades and your skin tint match within a day.
Visit or call usFind
Use the shade finder or send a selfie.
Order
Delivered in 2–5 days across India.
Exchange
Wrong shade? Swap it within 15 days.
Reviews
What customers say
Sample reviews, written for this demo. Real customer reviews replace them on your store.
First nude lipstick that does not make me look ashy. Seeing it on someone with my skin tone helped.
The kajal survived a full day at work in July. That never happens.
I exchanged my skin tint for a darker shade and it arrived in three days. No fuss.
New shades, first to our list.
Launch dates and early access, twice a month.