Free shipping above ₹999 · Shade swatched on Indian skin tones, deep to fair
Studio 3, 24 Chapel Road, Bandra West, Mumbai 400050
Studio: Tue–Sun · 11 am – 8 pm
Journal
Guides, care tips and stories from behind the counter.
Nude means your nude. How to look past the beige and find a shade one step deeper than your lips.
Read the postThin layers, a powder in the right places and a kajal that sets. Our team’s routine.
Twelve skin tones, three lighting conditions and a lot of rejected reds.
How the two formulas feel, how long they last and how to apply each one so it looks even, not patchy.
How to line the waterline neatly, keep kajal from smudging by noon, and take it off at night without rubbing.
A festive look that lasts through a sangeet, a long muhurtham and a crowded reception, without looking heavy.
Waxes, oils and ground pigment: the steps between a colour on paper and a bullet in its case.
Local trains, crowded platforms and freezing offices: a routine built for a two-hour journey each way.
Why the idea that dusky skin should stick to browns is wrong, and how to choose brights that work.
Pigment, packaging, testing, shipping and shade exchanges: a plain breakdown of what a lipstick costs us.
Launch dates and early access, twice a month.
