Start free trial
Sign inStart free trial

Jewellery & gifts · Online shop

Aurum: jewellery store website theme

Aurum is a dark UpMinutes theme for a jewellery store, with a bag and checkout that take UPI, cards and cash on delivery. GST invoices, shipping and WhatsApp order updates are built in, and the live demo shows it as Ponmayil Jewels.

Start with AurumOpen the live demo ↗

Included on Growth and Pro · 14 days free · No card needed

Who Aurum is for

Aurum suits a jewellery store and other jewellery & gifts businesses that want to sell online with a bag and checkout. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Ponmayil Jewels, whose homepage opens with “Gold that remembers the day”. Its menu reads Necklaces, Earrings, Bangles, Bridal, Gold rate, Visit us, with collections such as Temple and kundan, Necklace sets, Kadas and antique.

Sample products in the demo

  • Lakshmi temple haram · 22K · 64.2 g ₹4,68,900
  • Kundan jhumka · 22K · 18.6 g ₹1,36,400
  • Emerald choker · 22K · 41.0 g · emeralds ₹3,12,750
  • Pearl drop necklace set · 22K · 32.5 g ₹2,38,600
  • Kada pair · 22K · 28.0 g ₹2,04,300
  • Antique ruby necklace · 22K · 37.8 g ₹2,76,900

Design

  • Full-screen photo hero
  • Product names over the photo
  • Three per row on computers, two on phones: suits any catalogue size
  • Logo centred over the menu
  • Dark design that makes photos glow
  • Crisp square corners
  • Spaced capitals for menus and labels
  • Bodoni Moda headings with Jost text
Background
#0F0D0BCards
#181512Text
#F1E7D3Soft text
#B5A78ELines
#2E2821Accent
#C9A45COn accent
#14100AHighlight
#C9A45CBand
#F1E7D3On band
#14100A

Everything every theme includes

Checkout and payments

  • UPI, cards and net banking through your own Razorpay
  • Cash on delivery, with a limit if you want one
  • Coupons, buy X get Y, spend-more-save-more and free gifts
  • Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

  • A bag that slides out after “Add”, with progress to free delivery
  • Quick view from product cards
  • “Email me when it’s back” on sold-out items
  • Newsletter box and popup, with a welcome coupon

Show your products

  • Up to three options per product (size, colour…) with a photo each
  • Colour swatches and size buttons, sold-out choices crossed out
  • Size guides beside the options
  • Swipeable phone gallery and a second photo on hover

Help shoppers find things

  • Search results as they type
  • Filters by price, size, colour, rating and stock, with sorting
  • Collections, breadcrumbs and a phone tab bar

Shopper accounts

  • Sign-in with an email code, no password to forget
  • Order history with Buy again, and invoices to download
  • Wishlist that works before signing in
  • Live order tracking and returns from the order page

Speed, search and trust

  • Built to load fast on phones: no page builders, no plugins
  • Redirects from your old website’s addresses keep your Google rankings
  • SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
  • Text colours checked for readability (WCAG AA)

Questions about Aurum

Is the Aurum theme free?

Aurum comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Aurum for my jewellery store?

Yes. Aurum was designed for a jewellery store (jewellery & gifts). Your own name, logo, photos, products and prices replace the demo's, and the menu (Necklaces, Earrings, Bangles, Bridal…) can be renamed.

How do customers order or pay in Aurum?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Aurum?

Yes. Aurum uses Bodoni Moda for headings and Jost for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Aurum work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Aurum to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.

Similar themes

All jewellery & gifts themes · All 150 themes

Start your jewellery store with Aurum.

Free for 14 days. No card needed. Switch themes any time.

Start your free trialSee pricing