Your store makes two product feeds that update themselves when you change products, prices or stock. One is for Google, the other for Meta (Facebook, Instagram and WhatsApp). Each size or colour is listed as its own item, with sale prices, stock and photos.
Before you start
Open Sales channels (under Marketing). The top shows how many items are in your feeds and what could stop them being accepted: products Missing a photo, a Short description (under 30 letters) and whether Online payments are on. Fix these first.
Google Shopping
Free listings on Google Search, Images, Shopping and YouTube.
- On the Sales channels page, press Copy beside the Google Feed address.
- Open Google Merchant Center and add your business. Verify your site with the code from SEO & AI search.
- In Merchant Center, go to Products, Add products, Add from a file, Scheduled fetch, and paste the feed address.
- Choose a daily fetch. Products appear after Google's review, usually in 3 to 5 days.
Facebook and Instagram
- Copy the Facebook and Instagram Feed address.
- Open Meta Commerce Manager and create a catalogue (E-commerce).
- Go to Data sources, Data feed, Scheduled feed, and paste the feed address.
- Choose a daily update, then set up your shop for Facebook and Instagram so you can tag products in posts.
- In the WhatsApp Business app, go to Settings, Business tools, Catalogue, and connect the Meta catalogue you just made.
- Add your WhatsApp number in Store settings for the chat button on your store.
- Took an order in chat? Create the order and send a payment link.
Google and Meta fetch the feeds on their own schedule, so changes reach them within about a day.
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