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Send an email campaign to subscribers

Grow your email list from your store, then send campaigns about new arrivals or a sale, with up to four products, a button and a test email to yourself.

Email campaigns let you tell your subscribers about new arrivals, a festive sale or an offer. Every email has a one-tap way to leave the list.

1. Grow your list

In Store features, switch on the email list: a box in your footer, a popup shown once (with an optional welcome coupon) and an unticked opt-in at checkout. New subscribers get a welcome email.

To add people who already agreed to hear from you, open Subscribers and use Add people you already know: one email per line, or paste a column from a spreadsheet. Download CSV exports your list.

2. Write the campaign

  1. Open Email campaigns and press New campaign.
  2. Write a Subject line (what people see in their inbox), a Heading and a Message. Leave a blank line to start a new paragraph.
  3. Under Products to show, tick up to four products.
  4. Set the Button text (for example Shop now) and where the button goes (for example /shop).

The preview beside the form shows the email as subscribers will see it.

3. Test, then send

  1. Press Save draft to keep it for later.
  2. Press Send a test to me and check the email on your phone.
  3. When it is right, press Send to your subscribers and confirm. Emails go out over the next few minutes.

A campaign is sent once only and cannot be undone. Each subscriber gets one copy. Afterwards the campaign list shows how many people it was sent to.

Short, specific subjects work best, for example "New Diwali silks are here". Email campaigns are listed as part of the Growth and Pro plans.

Still need help? Contact us.