Masala: spice merchant website theme

Who Masala is for

Masala suits a spice merchant and other food & groceries businesses that want to sell online with a bag and checkout. It shows three products per row on computers and two on phones, which suits a catalogue of any size.

The demo is a made-up business, Kurumulaku Spice Co., whose homepage opens with “Pepper from the vine, ground in Kochi on Tuesday”. Its menu reads Whole spices, Powders, Blends, Gift boxes, Our godown, Guides, with collections such as Whole spices, Powders, Blends and boxes.

Sample products in the demo

Tellicherry black pepper · Extra bold · 250 g · Wayanad ₹340
Green cardamom, 8 mm · Idukki · bold pods · 100 g ₹390
Alleppey turmeric powder · High curcumin · 250 g ₹160
Kashmiri chilli powder · Deep colour, mild heat · 250 g ₹220
Masala dabba, filled · Steel tin · 7 spices · 700 g ₹1,450
Whole garam masala · Cinnamon, cardamom, star anise · 150 g ₹280

Design

Poster hero with a bold headline
Product names over the photo
Three per row on computers, two on phones: suits any catalogue size
Logo on the left with the menu beside it
Light design
Softly rounded corners
Sentence-case menus and labels
Alfa Slab One headings with Rubik text

Background
#FBF4E8Cards
#FFFAF1Text
#24170ESoft text
#6A5545Lines
#EADBC4Accent
#2E5E3AOn accent
#F8F3E6Highlight
#B0391BBand
#E3A02AOn band
#24170E

Everything every theme includes

Checkout and payments

UPI, cards and net banking through your own Razorpay
Cash on delivery, with a limit if you want one
Coupons, buy X get Y, spend-more-save-more and free gifts
Delivery zones by PIN code, state or distance, with a “Check delivery” box

Sell more

A bag that slides out after “Add”, with progress to free delivery
Quick view from product cards
“Email me when it’s back” on sold-out items
Newsletter box and popup, with a welcome coupon

Show your products

Up to three options per product (size, colour…) with a photo each
Colour swatches and size buttons, sold-out choices crossed out
Size guides beside the options
Swipeable phone gallery and a second photo on hover

Help shoppers find things

Search results as they type
Filters by price, size, colour, rating and stock, with sorting
Collections, breadcrumbs and a phone tab bar

Shopper accounts

Sign-in with an email code, no password to forget
Order history with Buy again, and invoices to download
Wishlist that works before signing in
Live order tracking and returns from the order page

Speed, search and trust

Built to load fast on phones: no page builders, no plugins
Redirects from your old website’s addresses keep your Google rankings
SEO and AI search (ChatGPT, Gemini, Perplexity) set up for you
Text colours checked for readability (WCAG AA)

Questions about Masala

Is the Masala theme free?

Masala comes with the Growth (₹999 a month) and Pro plans, including GST; there is no separate theme fee. Every plan starts with a 14-day free trial, without a card.

Can I use Masala for my spice merchant?

Yes. Masala was designed for a spice merchant (food & groceries). Your own name, logo, photos, products and prices replace the demo's, and the menu (Whole spices, Powders, Blends, Gift boxes…) can be renamed.

How do customers order or pay in Masala?

Bag and checkout with UPI, cards and cash on delivery. Online payments go through your own Razorpay account (UPI, credit and debit cards, EMI, net banking), cash on delivery can be turned on, and a GST invoice is made for every order.

Can I change the colours and fonts of Masala?

Yes. Masala uses Alfa Slab One for headings and Rubik for text; on the Pro plan you can set your own brand colour, fonts and button shape on top of it, and preview the result with your own products before publishing.

Does Masala work on phones?

Yes. It is built for phones first, with a bottom tab bar, a swipeable gallery and a checkout sized for thumbs, and it loads fast: no page builders, no plugins.

Can I switch from Masala to another theme later?

Yes, any time from your dashboard. Your products, orders, pages and customers stay as they are; only the design changes.