Indigo theme · Block print · demo storeUse this theme All 150 themes

Printed and dyed in our Jaipur workshop · Shipped across India in 4–6 days

7 May 2026 · 2 min read · Neelgar Chhapai

What goes into the price of a bedsheet

An honest breakdown of our ₹3,600 Sanganeri king bedsheet, from cotton to courier.

A machine printed king bedsheet sells in Jaipur for ₹900. Ours costs ₹3,600. Here is what goes into it, as plainly as we can put it.

The cotton is 200-thread count, bought in 50-metre rolls, and washed before printing to remove the starch. Cloth for one sheet and two pillow covers costs us about ₹780.

Printing is the biggest cost. Our Sanganeri buti needs about 1,400 impressions of the main block, plus two colours and a border. A skilled printer takes roughly a day and a half for one sheet. We pay our printers by the day, not by the piece, around ₹850 a day, so printing comes to about ₹1,300 with the helper who mixes colours.

Dyes, natural and fixed with alum, add around ₹220. Washing, sun drying, ironing and the tailor who finishes the edges and stitches the pillow covers add ₹350. The blocks themselves are a cost spread over years.

That leaves around ₹950 for packing, the shop, courier across India and the small margin that keeps the workshop running and pays for the slow months during the monsoon, when cloth will not dry.

We do not run sales. When the price of cotton or wages rises, we change prices once a year in April and tell our WhatsApp list a month ahead.

Keep reading

More from the journal

12 September 2026 · 2 min read

How dabu printing works

Mud, sawdust and indigo: the six steps between a plain length of cotton and a dabu print.