Reading a carton label
Case count, net explosive weight, burn time and safe distance, explained for shop staff.
How the Sivakasi season works
Why crackers are made from April to October, and why June booking matters.
Read the postJournal
Notes from Karisal Fireworks
Guides, care tips and stories from behind the counter.
Storing stock in a shop
Dry, cool, off the floor and away from the counter lamps.
Booking a first season: how to split 30 cases across lines
A new shop rarely knows what will sell. A starting mix that our longest-standing dealers would book in your place.
How a box of flower pots is made on our floor
From clay mould to packed case, one flower pot passes through seven pairs of hands in five days. A walk along the line.
Selling beyond Deepavali: a dealer’s calendar to May
Deepavali brings most of the year’s sales, but a shop that plans for Karthigai, weddings and temple festivals sells far longer.
Visiting Sivakasi as a dealer for the first time
Many new dealers like to see a factory before they book. How to get here, where to stay and what a visit to us involves.
Unsold stock, duds and what we take back after the season
What happens to cases left over after Deepavali, how to report a bad batch, and where our responsibility ends.
Working out your margin on a case of flower pots
Dealer rate, freight, GST, breakage and the counter price: a worked example of what a dealer earns from one case.
Training counter staff before the Deepavali rush
Your shop is only as good as the person at the counter on the busiest night. A one-hour briefing we suggest to every dealer.
The 2026 dealer price list is out.
Send your shop name and town on WhatsApp and we will share it today.