Booking a first season: how to split 30 cases across lines
A new shop rarely knows what will sell. A starting mix that our longest-standing dealers would book in your place.
Storing stock in a shop
Dry, cool, off the floor and away from the counter lamps.
A cracker shop holds most of its year’s stock for only six weeks, but those weeks fall in the wettest part of the year in much of South India. Damp is the main cause of duds, so storage matters.
Keep cases on wooden pallets at least 15 cm off the floor, and away from walls that take rain. Do not stack more than six cases high; the bottom case should not bend. Leave a clear aisle so that anyone can reach the shutter quickly.
Keep stock out of direct sun and away from lamps, heaters and the billing area. Open one case of each line at a time, and fold the inner plastic back over the boxes you have not sold.
After Diwali, count what is left and store it in a dry room until the next festival. Most of our lines keep well for a year if stored dry, and we can take back unopened cases for credit by arrangement.
